Launching Surveys & Sample Management in Qualtrics

Qualtrics is a powerful online tool available to Berkeley community members that can be used for a range of data collection activities like web surveys.  This class will focus on survey implementation.  Designing a questionnaire is major component of survey research, but how and when to contact sample members and how to follow up with non-responders are important research considerations.  This class will cover some strategies for earning high response rates and reducing respondent burden.  We will review Qualtrics tools to specify your target sample, interact with sample members, track responses and other outcome statuses, and export your final survey data.