Survey research is a fundamental form of data collection for social scientists, health professionals, businesses, and nearly any form of organization with more than a few members. This course will introduce the concepts, principles, and terminology of survey research; provide an overview of methods used to design and conduct surveys; and help you understand some major decisions you will need to make to conduct surveys for your own purposes. We will briefly cover modes of survey research such as mail, phone, in person, and web; sampling strategies; questionnaire design; respondent management; data management; and documentation. We will also discuss strategies for maintaining focus on your research goals throughout survey design and implementation.
