Yixiang is a Marketing PhD student at UC Berkeley Haas School of Business. His primary research interest is consumer judgment and decision making. He takes a computational approach to extract new insights into the consumer psyche from rich unstructured data (e.g. social media footprints, psychophysical responses). Yixiang received his B.S. from Fudan University and M.Phil from Chinese University of Hong Kong.
Sign up for our weekly newsletter!
Consultant
Yixiang is a Marketing PhD student at UC Berkeley Haas School of Business. His primary research interest is consumer judgment and decision making. He takes a computational approach to extract new insights into the consumer psyche from rich unstructured data (e.g. social media footprints, psychophysical responses). Yixiang received his B.S. from Fudan University and M.Phil from Chinese University of Hong Kong.
Email:
Consulting
R, Applied econometrics, applied machine learning, digital marketing
Not currently available.
