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Dr. Leora Lawton is Executive Director of the Berkeley Population Center, where, among other things, she supports faculty and other researchers in developing NIH grants. She is a lecturer in Demography and Sociology, co-PI on an NIH-funded program to increase underrepresented minorities in Demography of Aging, and the Project Director of a NIA-funded 5-year multi-mode/mixed mode study on personal networks. Outside of academia she is the owner of a boutique consulting company that offers survey research design and analysis to commercial and non-profit clientele. With a special focus on internet research, she has been conducting survey research for over 25 years and is a member of the American Association of Public Opinion Research.